President, Consumer Lending, Citizens Bank
Brendan Coughlin is President of Consumer Lending at Citizens Bank with responsibility for auto finance, home equity, student and personal unsecured lending. Citizens’ personal lending business includes an innovative national partnership with Apple that Brendan's team created and launched, and the telecom-industry-disruptive iPhone Upgrade Program.
Brendan has been with Citizens for 10 years and has held numerous positions in consumer banking product management and consumer finance. He has led the student lending team since 2011 and auto finance since 2013, and was named president of consumer lending in June 2015. Previously, he was the head of marketing for consumer finance.
Prior to joining Citizens, Brendan worked at Bank of America and FleetBoston Financial in a variety of business areas, including corporate strategy, mortgage product management and retail distribution/M&A.
Brendan serves on the board of directors of uAspire, a national nonprofit aimed at increasing access to higher education among inner-city youth. He has served on the board of directors of Operation HOPE, a Boston financial literacy nonprofit for inner city youth. He actively represents the bank on the CBA Education Funding Committee, the nation’s most influential financial services trade organization for student lending.
Brendan received his bachelor’s degree from Boston College in finance and marketing, and an MBA from Babson College.